Social Media in Professional, Technical, and Scientific Communication Programs: A Heuristic to Guide Future Use

by Jennifer Roth Miller, Brandy Dieterle, Jennifer deWinter, and Stephanie Vie
This article reports on the results of a research study supported by a CPTSC research grant that analyzed programmatic use of social media in professional, technical, and scientific communication programs (TPCs). This mixed-methods study included a survey of TPC program administrators (n = 29), an inventory of TPCs’ social media account use (n = 70), and an inventory of TPCs’ course offerings that included social media (n = 27). Results showed that programmatic use of social media requires strategic consideration, particularly in order to generate two-way communication, a goal of many of the TPCs studied. To that end, our article generates questions and guiding suggestions (drawn from our three-part study) to guide administrators who wish to include social media in their TPC.

Upcoming Dates