Political Technical Communication and Ideographic Communication Design in a Pre-digital Congressional Campaign

by Ryan Cheek
Building on the work of technical communication scholars concerned with social justice and electoral politics, this article examines the Coray for Congress (1994) campaign as a case study to argue in support of a more formal disciplinary commitment to political technical communication (PxTC). Specifically, I closely analyze the ideographic communication design of pre-digital PxTC artifacts from the campaign archive. The type of pre-digital political communication design products analyzed in this article are ubiquitous even today. The implications of four dominant ideographs are analyzed in this case study: , , , and . Key takeaways for PxTC practitioners, educators, and scholars are discussed.