{"id":501,"date":"2020-09-27T20:31:53","date_gmt":"2020-09-27T20:31:53","guid":{"rendered":"http:\/\/sigdoc.acm.org\/conference\/2020\/?p=501"},"modified":"2020-10-05T15:41:07","modified_gmt":"2020-10-05T15:41:07","slug":"styes","status":"publish","type":"post","link":"http:\/\/sigdoc.acm.org\/conference\/2020\/styes\/","title":{"rendered":"&#8220;Resolving the Shortcomings of Human Centered Design in Transcultural Communication&#8221; &#8211; Allison Styes"},"content":{"rendered":"<div class=\"members-access-error\">Sorry, but you do not have permission to view this content.<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"members-access-error\">Sorry, but you do not have permission to view this content.<\/div>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[67,20],"tags":[154,77,72,153,155],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Resolving the Shortcomings of Human Centered Design in Transcultural Communication&quot; - Allison Styes - SIGDOC Conference 2020<\/title>\n<meta name=\"description\" content=\"The reach and impact of economies and societies is increasingly global thanks to improved communication systems and technological development. However, rarely is consideration given to the nuances of communication expectations across cultural groups. This shortcoming can negatively impact user design. For human-centered design to be effective, designers and technical communicators must consider the perspective of their audience and the varying attitudes about what makes design and communication effective. It is important to remember that individuals, not cultures, are responsible for interacting with each other. 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