{"id":489,"date":"2020-09-27T20:35:35","date_gmt":"2020-09-27T20:35:35","guid":{"rendered":"http:\/\/sigdoc.acm.org\/conference\/2020\/?p=489"},"modified":"2020-10-05T15:36:16","modified_gmt":"2020-10-05T15:36:16","slug":"ranade","status":"publish","type":"post","link":"http:\/\/sigdoc.acm.org\/conference\/2020\/ranade\/","title":{"rendered":"&#8220;The Real-Time Audience: Data Analytics and Audience Measurements&#8221; &#8211; Nupoor Ranade"},"content":{"rendered":"<div class=\"members-access-error\">Sorry, but you do not have permission to view this content.<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"members-access-error\">Sorry, but you do not have permission to view this content.<\/div>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[236,68,57,16,20,23,52,58],"tags":[131,38,132,73],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;The Real-Time Audience: Data Analytics and Audience Measurements&quot; - Nupoor Ranade - SIGDOC Conference 2020<\/title>\n<meta name=\"description\" content=\"Analytical tools are powerful as they enable us to capture certain audience behaviors that can drive research on how to make content consumable. However, the nature of quantitative data makes it difficult for researchers to make concrete decisions about audience behavior based on the data alone. The consequent lack of research makes it challenging to teach data analytics in TPC classrooms. Technical communicators need a systematic approach to make sense of audience data. Data analytics tools and metrics combined with tangible questions and interdisciplinary collaborations provide a way to do that. This poster covers the best practices for using data analytics to achieve organizational goals especially through technical communication work, and the opportunities to include data analytics in TPC pedagogy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/sigdoc.acm.org\/conference\/2020\/ranade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;The Real-Time Audience: Data Analytics and Audience Measurements&quot; - Nupoor Ranade - SIGDOC Conference 2020\" \/>\n<meta property=\"og:description\" content=\"Analytical tools are powerful as they enable us to capture certain audience behaviors that can drive research on how to make content consumable. However, the nature of quantitative data makes it difficult for researchers to make concrete decisions about audience behavior based on the data alone. The consequent lack of research makes it challenging to teach data analytics in TPC classrooms. Technical communicators need a systematic approach to make sense of audience data. Data analytics tools and metrics combined with tangible questions and interdisciplinary collaborations provide a way to do that. 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