{"id":418,"date":"2020-09-27T20:37:17","date_gmt":"2020-09-27T20:37:17","guid":{"rendered":"http:\/\/sigdoc.acm.org\/conference\/2020\/?p=418"},"modified":"2020-10-05T13:58:47","modified_gmt":"2020-10-05T13:58:47","slug":"raffel","status":"publish","type":"post","link":"http:\/\/sigdoc.acm.org\/conference\/2020\/raffel\/","title":{"rendered":"&#8220;#PoppyNightmare: A Content Analysis of Instagram \u201cCall-Out\u201d and \u201cInfluencer\u201d Posts at California\u2019s Walker Canyon Poppy Fields&#8221; &#8211; Sara Raffel"},"content":{"rendered":"<div class=\"members-access-error\">Sorry, but you do not have permission to view this content.<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"members-access-error\">Sorry, but you do not have permission to view this content.<\/div>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,18,23,52],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;#PoppyNightmare: A Content Analysis of Instagram \u201cCall-Out\u201d and \u201cInfluencer\u201d Posts at California\u2019s Walker Canyon Poppy Fields&quot; - Sara Raffel - SIGDOC Conference 2020<\/title>\n<meta name=\"description\" content=\"This poster presentation will share initial results of a content analysis performed on Instagram posts about the Walker Canyon Poppy Fields, contrasting the messages and tropes shared by influencers with the \u201ccall out\u201d posts of environmental advocates. Though nature and science communication are common topics in technical communication, little research examines the public perception of topics like \u201cleave no trace\u201d and how they manifest on social media platforms. Ultimately, this research seeks to understand how public lands might develop communication strategies that educate visitors on \u201cleave no trace\u201d and encourage conscientious communication via social networks. 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