{"id":388,"date":"2020-09-27T20:40:50","date_gmt":"2020-09-27T20:40:50","guid":{"rendered":"http:\/\/sigdoc.acm.org\/conference\/2020\/?p=388"},"modified":"2020-10-01T20:07:17","modified_gmt":"2020-10-01T20:07:17","slug":"berger","status":"publish","type":"post","link":"http:\/\/sigdoc.acm.org\/conference\/2020\/berger\/","title":{"rendered":"&#8220;Designing an Analytics Approach for Technical Content&#8221; &#8211; Arthur Berger"},"content":{"rendered":"<div class=\"members-access-error\">Sorry, but you do not have permission to view this content.<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"members-access-error\">Sorry, but you do not have permission to view this content.<\/div>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24,21,17,23,58],"tags":[75,74,41,76],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Designing an Analytics Approach for Technical Content&quot; - Arthur Berger - SIGDOC Conference 2020<\/title>\n<meta name=\"description\" content=\"Working on an enterprise cloud product, my documentation team rethought our approach to content analytics. Despite a variety of tools and awareness of industry best practices, my team felt stuck using analytics only in annual or on-demand reports to management, instead of to produce value for our end users. We employed Design Thinking practices to guide a multifaceted user research project that led to changes in the way that we created documentation and automated quality content checks. Key takeaways include to involve the technical documentation team in identifying not only what metrics to collect, but also how to collect, report, and use the metrics in order to increase buy-in and the likelihood that data analytics about content leads to meaningful change within the content itself.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/sigdoc.acm.org\/conference\/2020\/berger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Designing an Analytics Approach for Technical Content&quot; - Arthur Berger - SIGDOC Conference 2020\" \/>\n<meta property=\"og:description\" content=\"Working on an enterprise cloud product, my documentation team rethought our approach to content analytics. Despite a variety of tools and awareness of industry best practices, my team felt stuck using analytics only in annual or on-demand reports to management, instead of to produce value for our end users. We employed Design Thinking practices to guide a multifaceted user research project that led to changes in the way that we created documentation and automated quality content checks. 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