{"id":370,"date":"2020-09-27T20:42:23","date_gmt":"2020-09-27T20:42:23","guid":{"rendered":"http:\/\/sigdoc.acm.org\/conference\/2020\/?p=370"},"modified":"2020-10-01T18:58:38","modified_gmt":"2020-10-01T18:58:38","slug":"zhou","status":"publish","type":"post","link":"http:\/\/sigdoc.acm.org\/conference\/2020\/zhou\/","title":{"rendered":"&#8220;Building Design Thinking into Content Strategy&#8221; &#8211; Quan Zhou"},"content":{"rendered":"<div class=\"members-access-error\">Sorry, but you do not have permission to view this content.<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"members-access-error\">Sorry, but you do not have permission to view this content.<\/div>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24,21,6,36],"tags":[42,41,44,45,43],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Building Design Thinking into Content Strategy&quot; - Quan Zhou - SIGDOC Conference 2020<\/title>\n<meta name=\"description\" content=\"This experience report demonstrates how to build design thinking into content strategy practices. Design thinking is an innovation process of empathizing, ideating, and prototyping for the optimal user experience. Content strategy is a process of analyzing and strategizing for optimal content that meets user goals and business objectives. This report compares the processes of design thinking and content strategy. 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